How to Turn an Outdated Law Firm Website into a Powerful Sales Tool: The "Sodeystvie" Redesign Case Study

The main goal of the project is to create a modern, strict, and individual digital product that is not just visually appealing, but works for business: it holds user attention, makes company services clear, and encourages leaving an inquiry. As part of the project, navigation, customer management systems, and product details for desktop and mobile versions were completely overhauled.

Assigned Tasks

Audit of the old resource: выявить «боли» пользователей, из-за которых падает конверсия (устаревший дизайн, мелкий шрифт, перегруженность текстом). Identify "pain points" where conversion drops (outdated design, heavy text, confusing navigation).

Designing a new UX structure: Make it so that a client, upon landing on the site, immediately understands the company's profile, finds the right service, and sees the team's expertise.

Developing UI design and a design system: Introduce a single style (strict color scheme, typography, grid, spacing) that conveys the reliability and stability of a law firm.

Custom mobile adaptation: Structure a full-featured, convenient, and fast interface for smartphones, taking into account the specifics of user behavior.

Solution and Results

UX/UI and Website Logic: I completely restructured the information architecture. Key advantages, company lawyers, case studies, and pricing are now aligned with the client’s decision-making logic. Instead of wandering around, users move intuitively toward the target action.

Typography and Design System: I increased the base font size and selected a rigorous, highly legible typeface. Thanks to a clear hierarchy of headings and well-thought-out whitespace, dense blocks of text no longer cause fatigue, allowing users to easily scan the page.

Mobile Version: This isn't just a compressed copy of the desktop version. We developed user-friendly interactive elements, quick contact forms, and a simplified menu specifically for mobile devices—which is critical for busy people looking for legal help "here and now."

Metrics and Business Results

+35% increase in inquiry conversion
due to a simplified application form and clear structure.
2x reduction in bounce rates
due to improved readability and mobile version speed.

from 3 minutes to 30 seconds reduction in the time
users spend searching for necessary information

View the finished website